So, via Tam we find this gem.
Gotta admit, I find the video humorous.
The folks at the Firearms Blog say they don't know what's being advocated, but I think I can see it: getting involved in being proactive for your child's safety. Which IS a nice message. However, I think (if we had kids), I'd like my wife to be able to back up her participation in the AmberWatchAlert.org with her fine lil' Kimber...
Having an alert system for missing children is good. Having would-be abductors know that mothers are likely to shoot them (and get away with it) is even better.